// ABOUT ME //
I'm here to help your business meet its goals through creative marketing true to your brand's identity. I specialize in producing strong content to tell your story.
I grew up in a Connecticut farm town and currently live in Alexandria, VA after 13 years spent in Boston, MA. Art has always been the center of my universe. I love creating it, appreciating it, and in my professional life I use it to procure results-based marketing via informative, high quality content.
// EXPERIENCE //
NOV 2016 - TODAY | SARA CAMPBELL LTD.
DIRECTOR OF MARKETING AND PUBLIC RELATIONS | SARACAMPBELL.COM | @saracampbellltd
Contact for all marketing and PR. Manager to Store Events Coordinator, Graphic Designer and Summer Interns.
•Collaborate with Sara and design department to understand collection inspiration and storytelling messages
•Maintain brand integrity, consistency standard, and voice through copy and media
•Schedule, direct, and style seasonal photo shoots ensuring on-brand output
•Create content and engage with clientele via social media, resulting in 81% increase for unique website visits in 2018 and an Instagram following +8.9k within first ten months
•Implement incentive program expanding pool of social content by 4x
•Analyze digital strategies to effectively plan future campaigns
•Develop and maintain annual marketing budget
APR 2008 - DEC 2016 | MOXIE
BUYER, MERCHANDISER, MANAGER | MOXIEBOSTON.COM | @moxieboston
Devoted boutique manager with creative liberty and buying & budgeting responsibilities. Manager to Assistant Manager and Sales Associates.
•Planned/promoted on-site events via social media, email, word-of-mouth, and invitations
•Selected merchandise at trade shows and managed delivery flow
•Controlled visual merchandising and style assortment
•Created employee handbook and hired/trained employees on sales program
MAY 2017 - TODAY | KAYDA
FOUNDER & BUYER | KAYDASHOP.COM | @kaydashop
Creator of successful specialty accessories e-commerce website.
•Build brand by identifying a customer and developing a visual motif, tag line, and voice
•Take and edit hi-res product photography
•Use digital strategy analysis derive insights about customers and set sales goals
MAY 2010 - TODAY | KAYLIE ABELA ART
ARTIST | KAYLIEABELA.COM | @kaylieabelaart
Contemporary mixed-media artist focused on intuitive process and strategic use of color.
•Organize pop-up events with local businesses and apply to niche exhibitions
•Promote events via printed postcards, email campaigns, and social media
•Maintain relationships with collectors